When sessions rise but orders stay flat, blended conversion (orders divided by sessions) falls even if the store is healthy.
Watch for CPC rising while CTR falls, the signature of creative fatigue or audience saturation.
Spend, cost and return by paid channel. Amazon reports ACoS instead of CPC and CTR (no click or impression data in the feed).
| Channel | Spend | CPC | CTR | ROAS | ACoS |
|---|---|---|---|---|---|
| Meta | $6,480 | $0.80 | 1.3% | 1.42 | n/a |
| TikTok | $7,143 | $0.66 | 1.5% | 1.30 | n/a |
| $2,806 | $0.78 | 3.1% | 4.49 | n/a | |
| Amazon | $3,053 | n/a | n/a | 4.82 | 20.7% |
| Channel | Sessions | Completed checkouts | Conversion | Health |
|---|---|---|---|---|
| direct | 29,236 | 86 | 0.29% | Poor |
| search | 7,748 | 150 | 1.94% | Healthy |
| social | 6,472 | 10 | 0.15% | Poor |
| unknown | 490 | 4 | 0.82% | Watch |
| 30 | 0 | 0.00% | Watch | |
| paid | 17 | 0 | 0.00% | Watch |
Do not judge on the blended rate: a large slug of low-intent direct/social traffic can hide healthy search and email conversion.